{"title":"BIG OX Underblazers","description":"","products":[{"product_id":"big-ox-underblazer-tee-see-it-and-press-forward","title":"BIG OX UNDERBLAZER TEE | See It And Press Forward","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eClarity is only half of it. The other half is moving anyway.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe White Underblazer is for the one who sees what's ahead — the obstacles, the distance, the weight of it — and goes anyway. Not blindly. Not recklessly. With open eyes and forward motion.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSee It And Press Forward. Vision without movement is just watching.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eClean white. Black ox. Old gold yoke.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCotton Heritage MC1086 · 6.5 oz combed ring-spun cotton\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFront center placement · 4.18\"W\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAntonio Medium · See It And Press Forward graphic\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eStructured relaxed fit · Ribbed lycra collar\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMade on demand — no minimums\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eFor those who carry the load.\u003c\/em\u003e\u003c\/p\u003e","brand":"It's A Nelson","offers":[{"title":"S","offer_id":47720631402659,"sku":"9503002_12761","price":48.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":47720631435427,"sku":"9503002_12762","price":48.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":47720631468195,"sku":"9503002_12763","price":48.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":47720631500963,"sku":"9503002_12764","price":48.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":47720631533731,"sku":"9503002_12765","price":48.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":47720631566499,"sku":"9503002_12767","price":48.0,"currency_code":"USD","in_stock":true},{"title":"4XL","offer_id":47720631599267,"sku":"9503002_13071","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/2112\/7843\/files\/it-s-a-nelson-s-big-ox-underblazer-tee-see-it-and-press-forward-1240913371.jpg?v=1780113550"},{"product_id":"big-ox-underblazer-tee-faithful-in-service","title":"BIG OX UNDERBLAZER TEE | Faithful In Service","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe strongest thing in the room is usually the quietest.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Agave Underblazer is for the one who serves without scorekeeping. Who shows up before anyone's watching and stays after everyone's gone. The ox on this shirt isn't pulling for glory — it's pulling because that's what faithful looks like in practice.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFaithful In Service. Not a role. A covenant.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eDusty sage. Black ox. Old gold yoke.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCotton Heritage MC1086 · 6.5 oz combed ring-spun cotton\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFront center placement · 4.18\"W\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAntonio Medium · Faithful In Service graphic\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eStructured relaxed fit · Ribbed lycra collar\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMade on demand — no minimums\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eFor those who carry the load.\u003c\/em\u003e\u003c\/p\u003e","brand":"It's A Nelson","offers":[{"title":"S","offer_id":47720631664803,"sku":"7264260_12774","price":48.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":47720631697571,"sku":"7264260_12775","price":48.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":47720631730339,"sku":"7264260_12776","price":48.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":47720631763107,"sku":"7264260_12777","price":48.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":47720631795875,"sku":"7264260_12778","price":48.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":47720631828643,"sku":"7264260_12779","price":48.0,"currency_code":"USD","in_stock":true},{"title":"4XL","offer_id":47720631861411,"sku":"7264260_13064","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/2112\/7843\/files\/it-s-a-nelson-s-big-ox-underblazer-tee-faithful-in-service-1240913368.jpg?v=1780113491"},{"product_id":"big-ox-underblazer-tee-strength-under-pressure","title":"BIG OX UNDERBLAZER TEE | Strength Under Pressure","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eDiamonds don't form in easy conditions.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Oxblood Underblazer is for the one who doesn't break under weight — who gets harder, clearer, more defined by it. The ox on this shirt stands on the word PRESSURE because that's what the ox does. It doesn't avoid what's underneath. It stands on it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eStrength Under Pressure. Not a reaction. A nature.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eDeep garnet red. White ox. Old gold yoke.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCotton Heritage MC1086 · 6.5 oz combed ring-spun cotton\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFront center placement · 4.18\"W\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAntonio Medium · Strength Under Pressure graphic\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eStructured relaxed fit · Ribbed lycra collar\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMade on demand — no minimums\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eFor those who carry the load.\u003c\/em\u003e\u003c\/p\u003e","brand":"It's A Nelson","offers":[{"title":"S","offer_id":47720633598115,"sku":"8403825_12768","price":48.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":47720633630883,"sku":"8403825_12769","price":48.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":47720633663651,"sku":"8403825_12770","price":48.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":47720633696419,"sku":"8403825_12771","price":48.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":47720633729187,"sku":"8403825_12772","price":48.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":47720633761955,"sku":"8403825_12773","price":48.0,"currency_code":"USD","in_stock":true},{"title":"4XL","offer_id":47720633794723,"sku":"8403825_13066","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/2112\/7843\/files\/it-s-a-nelson-s-big-ox-underblazer-tee-strength-under-pressure-1240913322.jpg?v=1780113132"},{"product_id":"big-ox-underblazer-tee-pull-with-purpose","title":"BIG OX UNDERBLAZER TEE | Pull With Purpose","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSome people move things. You move people.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Noir Underblazer is for the one who leads without announcing it. Who walks into a room and shifts the temperature before saying a word. The ox on this shirt isn't decorating you — it's identifying you.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003ePull With Purpose. That's not a suggestion. That's a calling.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBlack. White ox. Old gold yoke.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eUnder the blazer it's invisible. Take the jacket off and the room knows exactly who they're dealing with.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCotton Heritage MC1086 · 6.5 oz combed ring-spun cotton\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFront center placement · 4.18\"W\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAntonio Medium · Pull With Purpose graphic\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eStructured relaxed fit · Ribbed lycra collar\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMade on demand — no minimums\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eFor those who carry the load.\u003c\/em\u003e\u003c\/p\u003e","brand":"It's A Nelson","offers":[{"title":"S","offer_id":47720634155171,"sku":"6937579_12756","price":48.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":47720634187939,"sku":"6937579_12757","price":48.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":47720634220707,"sku":"6937579_12758","price":48.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":47720634253475,"sku":"6937579_12759","price":48.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":47720634286243,"sku":"6937579_12760","price":48.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":47720634319011,"sku":"6937579_12766","price":48.0,"currency_code":"USD","in_stock":true},{"title":"4XL","offer_id":47720634351779,"sku":"6937579_13065","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/2112\/7843\/files\/it-s-a-nelson-s-big-ox-underblazer-tee-pull-with-purpose-1240913311.jpg?v=1780113012"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/2112\/7843\/collections\/Image_5-30-26_at_7.22_PM.png?v=1780187044","url":"https:\/\/itsanelson.com\/collections\/big-ox-underblazers.oembed","provider":"It's A Nelson","version":"1.0","type":"link"}